very. pods 20 · jar
ALL IN 1 laundry capsules in a clear jar with a black lid and a „with love from” seal: 20 capsules of 21 g, for whites and colours, from 30 to 90 °C. The colourful capsules show from across the aisle, and at the recommended shelf price of 19.90 lei the cost is 0.99 lei per wash.
- ▸Under the 20-lei threshold: 19.90 lei recommended shelf price, 0.99 lei per wash.
- ▸Clear jar — the colourful capsules show from across the aisle.
- ▸21 g dosed exactly in one capsule: one capsule, one wash, for 4–5 kg of laundry.
A product that works for your shelf.
Recruits new shoppers into capsules, under the 20-lei psychological threshold.
Visibility: the clear jar shows the colourful capsules from a distance.
Role in the range: brings in the shopper who then trades up to the 80 Family Pack.
The fastest-premiumizing laundry format — still under-penetrated in this market. Capture the tier before the national brands lock it.
You set the shelf price. You keep the difference.
- 01You get the very. purchase price on the offer, matched to your volume.
- 02Margin per unit = your shelf price − the purchase price.
- 03Same demand and rotation as the national brand — but the margin stays with you.
Same category. Same need. Different margin.
| National brand | very. | |
|---|---|---|
| Shopper demand | Same | Same |
| Category rotation | Same | Same |
| Who sets the shelf price | The brand | You |
| Margin per unit | Fixed for you | Set by you |
| Exclusivity (own brand) | No | Yes |
| Premium packaging | Yes | Yes |
The shopper trying capsules or the brand for the first time: in with the jar, back for the Family Pack.
List the product under the very brand — shelf-ready — or put your own brand on the same formula. You choose the name, packaging and sizes. Ask us about MOQs for custom labelling.
