very PODS · Whites · 20 (tub)
Concentrated capsules for white laundry — deep cleaning, flawless whites and protected fibres wash after wash. The 20 tub, the core size.
- ▸Exact dosing — no waste, no detergent stains.
- ▸Flawless white without separate bleach.
- ▸The 20 tub — the core size, good shelf rotation.
A product that works for your shelf.
The 20 tub — the core size, the laundry shelf's primary demand.
Capsules drive detergent growth → private-label margin above national brands, same shelf.
Still under-penetrated — capture the premium tier before national brands lock it.
The fastest-premiumizing laundry format — still under-penetrated in this market. Capture the tier before the national brands lock it.
You set the shelf price. You keep the difference.
- 01You get the very. purchase price on the offer, matched to your volume.
- 02Margin per unit = your shelf price − the purchase price.
- 03Same demand and rotation as the national brand — but the margin stays with you.
Same category. Same need. Different margin.
| National brand | very. | |
|---|---|---|
| Shopper demand | Same | Same |
| Category rotation | Same | Same |
| Who sets the shelf price | The brand | You |
| Margin per unit | Fixed for you | Set by you |
| Exclusivity (own brand) | No | Yes |
| Premium packaging | Yes | Yes |
Households that wash whites often; the detergent shopper after convenience and a good price.
List the product under the very brand — shelf-ready — or put your own brand on the same formula. You choose the name, packaging and sizes. Ask us about MOQs for custom labelling.
