Private label: from packaging to shelf
Private label means the product sells under your name rather than ours, and the margin that used to go to the national brand stays with you. We handle formulation, packaging, label and documentation. There are two routes: the very. range, shelf-ready now with no setup, or a product under your own brand, which takes longer and needs a larger quantity but is exclusively yours.
The two routes
The very. range is already produced, packaged and documented. You order it and put it on the shelf, with no design discussion and no minimum production run. It is the route to start with, because you test demand before committing to packaging.
Under your own brand means your label on the same products. It adds production time and needs a larger quantity, because a dedicated run is started. In exchange the product is exclusive: nobody else carries it.
What we cover
The product arrives ready to sell. Nothing is left to solve between our truck and your shelf.
- Range
- 35 references across 7 categories: laundry capsules and detergent, home cleaning, wet wipes, personal care, paper and consumables
- Packaging
- Designed and produced by us, in the catalogue formats
- Label
- very. or yours, carrying everything the law requires
- Documentation
- Safety and conformity sheets, delivered with the goods
How the price is set
Price depends on channel and volume, so we do not publish it: the same product carries a different price for a corner shop and for a thirty-store chain. Tell us the store type and the volumes you expect and you get a list worked out for your case.
The shelf price stays yours. Margin per unit is the difference between it and the purchase price, and demand and rotation match the national brand — the shopper buys capsules, not logos.
Questions we actually get
What is the minimum order?
It depends on the route. The very. range needs no production run, so the threshold is far lower than for own-label, where a dedicated run is started. The exact figure comes with the quote, once we know which categories you want.
How fast do I get the goods?
The standard very. range ships fastest. Custom labelling adds production time. We confirm exact dates on each quote, because they depend on category and quantity.
Do I get exclusivity?
Products under your own brand are exclusive by definition. For the very. range we discuss territory or channel exclusivity.
Do you sell to consumers?
No. We sell only to retailers, distributors and stores. We have no shop of our own and we do not ship single units.