very PODS · Whites · 10 (pouch)
Concentrated capsules for white laundry — deep cleaning, flawless whites and protected fibres wash after wash. 10-pouch, ideal for trial.
- ▸Exact dosing — no waste, no detergent stains.
- ▸Flawless white without separate bleach.
- ▸10-pouch — the entry size, ideal for trial.
A product that works for your shelf.
10-pouch pack — the entry format that brings the new capsule shopper to the shelf.
Low trial price, high rotation → easily converts up to the 20 and 60 formats.
Capsules premiumize laundry fastest, still under-penetrated — private-label margin on the same shelf.
The fastest-premiumizing laundry format — still under-penetrated in this market. Capture the tier before the national brands lock it.
You set the shelf price. You keep the difference.
- 01You get the very. purchase price on the offer, matched to your volume.
- 02Margin per unit = your shelf price − the purchase price.
- 03Same demand and rotation as the national brand — but the margin stays with you.
Same category. Same need. Different margin.
| National brand | very. | |
|---|---|---|
| Shopper demand | Same | Same |
| Category rotation | Same | Same |
| Who sets the shelf price | The brand | You |
| Margin per unit | Fixed for you | Set by you |
| Exclusivity (own brand) | No | Yes |
| Premium packaging | Yes | Yes |
The shopper who wants to try before the big size; households that wash whites often.
List the product under the very brand — shelf-ready — or put your own brand on the same formula. You choose the name, packaging and sizes. Ask us about MOQs for custom labelling.
