very PODS · Laundry detergent (set)
A set of laundry detergent capsules — deep cleaning and lasting freshness, suitable for all fabric types. The trial size, ideal for a first listing.
- ▸Trial size — a low entry price on the shelf.
- ▸For all fabric types.
- ▸A bridge to the large 20 / 60 formats.
A product that works for your shelf.
A 10-capsule trial set — brings the undecided shopper to the shelf.
Pulls the customer toward the larger 20 / 60 formats → better margin, bigger basket.
Capture laundry premiumization early — an impulse pack for the checkout zone.
The fastest-premiumizing laundry format — still under-penetrated in this market. Capture the tier before the national brands lock it.
You set the shelf price. You keep the difference.
- 01You get the very. purchase price on the offer, matched to your volume.
- 02Margin per unit = your shelf price − the purchase price.
- 03Same demand and rotation as the national brand — but the margin stays with you.
Same category. Same need. Different margin.
| National brand | very. | |
|---|---|---|
| Shopper demand | Same | Same |
| Category rotation | Same | Same |
| Who sets the shelf price | The brand | You |
| Margin per unit | Fixed for you | Set by you |
| Exclusivity (own brand) | No | Yes |
| Premium packaging | Yes | Yes |
The shopper trying the range; ideal for impulse and a first purchase.
List the product under the very brand — shelf-ready — or put your own brand on the same formula. You choose the name, packaging and sizes. Ask us about MOQs for custom labelling.
