Liquid detergent · Whites · 900 ml
Liquid detergent for white laundry — flawless, bright whites, deep cleaning with a premium fragrance and protected fibres. The 900 ml bottle — up to 30 washes.
- ▸Flawless, bright whites without separate bleach.
- ▸Premium fragrance — a quality perception above price.
- ▸The handy 900 ml format for the everyday basket.
A product that works for your shelf.
The 900 ml bottle — the accessible format of the highest-rotation staple.
Low entry price, fast rotation → basket completed from one range.
Where own-brand takes the most volume from national brands → margin on the same shelf.
The highest-rotation staple in the category — exactly where own-brand takes the most volume from national brands.
You set the shelf price. You keep the difference.
- 01You get the very. purchase price on the offer, matched to your volume.
- 02Margin per unit = your shelf price − the purchase price.
- 03Same demand and rotation as the national brand — but the margin stays with you.
Same category. Same need. Different margin.
| National brand | very. | |
|---|---|---|
| Shopper demand | Same | Same |
| Category rotation | Same | Same |
| Who sets the shelf price | The brand | You |
| Margin per unit | Fixed for you | Set by you |
| Exclusivity (own brand) | No | Yes |
| Premium packaging | Yes | Yes |
The shopper who prefers the handy 900 ml bottle; complements the capsule shelf.
List the product under the very brand — shelf-ready — or put your own brand on the same formula. You choose the name, packaging and sizes. Ask us about MOQs for custom labelling.
FAQ
Stocked together
